See call activity across every location
Bring location-level call reporting and agreed routing rules into a clearer view for local teams and head office.
Coordinate local call handling
Location reporting and call routing depend on number coverage, location data and configured rules.
Track calls by location
Use location-specific tracking numbers or configured website tracking to organise eligible call activity by branch.
Compare marketing activity
Review available source and campaign context alongside location-level call reporting.
Route using agreed rules
Calls can follow configured time, location or other business rules. A nearest-location route should be designed and verified for the specific use case.
Review local outcomes
Use available call outcomes to identify questions for each location's team and follow-up process.
A local call with a defined fallback
The example uses business rules rather than assuming a universal nearest-site route.
Attribute
Associate an eligible call with the configured number, source or location.
Route
Apply the agreed destination and business-hours rules.
Fallback
If the destination cannot take the call, use a configured alternate route or message.
Report
Review call activity and outcomes using the available location reporting.
Illustrative example
A customer calls the number displayed for a branch. The system applies the location's configured schedule and route. If the branch is closed, the call may follow an agreed fallback, such as another team or a callback workflow. Head office can review the available call activity across locations. Reporting a call does not confirm that a lead converted or that a team answered it.
Explore Call Tracking, Franchise solutions and Cloud Contact Centre.